Following an energetic and successful capital campaign, Dallas’ oldest and most respected nature and science museum turned to 1400 Words to help build excitement among existing and potential new members as it prepared to open the doors of its new state-of-the-art facility across town. 1400 Words conducted interviews with key Perot Museum staff and authored a lead article for the Explore member newsletter that perfectly captured the hands-on excitement and discovery of the of the Perot Museum. In its first month of operation, more than 116,000 visitors came to explore — and 12,000 new memberships were sold!