Dallas-based ClubCorp is the world leader in private clubs. Internationally, ClubCorp affiliates own or operate nearly 170 golf courses, country clubs, private business and sports clubs, and resorts that serve the nearly 200,000 member households and welcome more than one million guests each year. After ClubCorp’s agency of record presented the visual concept and corresponding headline, “The World As We See It,” we were brought in to write the body copy that paid it all off. It remains one of our favorite portfolio pieces.