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Client: Camel
Project: Catalog
Category: Catalogs
"No need to embarrass your dinner guests with dental hygiene tips. This stylish toothpick holder is a gracious way to let them know, 'Hey! You've got grub stuck in your teeth. ...' "

When the folks at Camel wanted to support the unique personality of Joe Camel himself by going beyond the expected product details and prices, our design partner, Olivette Hubler Design, turned to 1400 Words for copy that would help light a creative spark. The results, as they say, were smokin’. Our descriptions of these novel and eclectic collectibles were so effective, sales increased by 25 percent over the previous year.