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Client: Brinker International
Project: Annual Report
Category: Annual Reports
"Whenever you gather around the dining table, you share more than a meal—you also share ideas, dreams, and memories ... you savor every word as if it were your favorite comfort food. For more than three decades, friends and family have gathered in our restaurants to share their stories over food. And ... new chapters are unfolding every day."

Just as Brinker International was reinventing the casual dining experience at its Chili’s, Romano’s Macaroni Grill, On the Border, and Maggiano’s Little Italy restaurants, 1400 Words gathered around this annual report with Peterson Ray & Co. to deliver a fresh approach. With the theme, “Stories That Connect Us,” we showcased Brinker International’s unique brands, dynamic corporate culture, and shareholder value through powerful narrative. Then we topped it off with personal accounts of how Brinker brings people together every day. The result was a stunning report that garnered awards—and warmed hearts.