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Client: HP OpenCall
Project: Messaging Guide
Category: Brochures & Collateral
"A worldwide team of executives collaborates via instant videoconference. A world traveler steps off a plane, turns on her mobile phone, and gets the services and experiences she expects. And HP OpenCall makes it all possible."

HP OpenCall was already generating significant market share when 1400 Words began working with this world-class provider of communication software—yet the client’s own communications lacked cohesion and direction. 1400 Words worked closely with the HP OpenCall team to develop a comprehensive guide that clarified HP’s position, identified key market segments, and outlined messaging guidelines to give HP OpenCall a stronger, more unified presence across the board. In 66 easy-to-reference pages, 1400 Words helped the client’s many sales and marketing teams get on the same page with every message they share.