HP OpenCall was already generating significant market share when 1400 Words began working with this world-class provider of communication software—yet the client’s own communications lacked cohesion and direction. 1400 Words worked closely with the HP OpenCall team to develop a comprehensive guide that clarified HP’s position, identified key market segments, and outlined messaging guidelines to give HP OpenCall a stronger, more unified presence across the board. In 66 easy-to-reference pages, 1400 Words helped the client’s many sales and marketing teams get on the same page with every message they share.