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Client: Segway
Project: Brochure
Category: Brochures & Collateral
"You’ve been here before, but only in your imagination. You’re gliding on air, above the crowd with a clear view of everything ahead. At the same time, you’re with the crowd in perfect sync. No obstacles. No barriers. You find yourself traveling farther and seeing more. Go fast. Go slow. Go anywhere."

When Segways emerged on the scene, they were met with curiosity mixed with a little skepticism and a deluge of questions. Is it a toy? A scooter? Just how does it work? Segway tapped our fellow brand enthusiasts at Saltworks and, together, we developed an everything-you-wanted-to-know-about-Segway brochure. We wove testimonials throughout SaltWorks’ beautiful design to deliver a compelling piece that explained everything from Segway’s versatile street smarts in urban areas and off-road functionality to its innovative, sensor-driven technology and plethora of add-on features. One flip through this piece and mystery solved. Sales up.