When Segways emerged on the scene, they were met with curiosity mixed with a little skepticism and a deluge of questions. Is it a toy? A scooter? Just how does it work? Segway tapped our fellow brand enthusiasts at Saltworks and, together, we developed an everything-you-wanted-to-know-about-Segway brochure. We wove testimonials throughout SaltWorks’ beautiful design to deliver a compelling piece that explained everything from Segway’s versatile street smarts in urban areas and off-road functionality to its innovative, sensor-driven technology and plethora of add-on features. One flip through this piece and mystery solved. Sales up.