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Client: Parker Guitars
Project: Brochure
Category: Brochures & Collateral
"The first thing you notice is how they look. A little weird. Strangely geometric.… What is this beast? It doesn’t look like any other guitar ever made. It doesn’t feel like any other guitar ever made. And there’s no other guitar—period—that can turn sound into seduction like a Parker guitar."

Even before a comprehensive rebranding effort, Parker Guitars enjoyed a loyal cult following. But with help from 1400 Words and our design partner Saltworks, Parker Guitars redefined its image and mapped out a marketing strategy that resulted in a 68 percent increase in sales. Much like Parker players themselves, the copy is both edgy and intelligent, reinforcing the client’s position as the clear choice for serious musicians who value substance and performance over fashion or tradition.