US WEST turned to 1400 Words for help in creating an interactive tutorial for prospective entrepreneurs. This in-depth, multimedia program offered tips on everything—from naming a company, setting up an office, and state-specific regulations, to writing a business plan, budgeting and accounting, hiring employees, marketing and advertising, e-commerce, growing a business—even a psychological profile to help users determine if business ownership was right for them! By all accounts, it was a rousing success, and we subsequently executed Version 2.0 with new information and the company’s new identity as Qwest Communications.