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Client: JCPenney
Project: Training DVD
Category: Interactive Multimedia
"In this part of the training we’ll cover a wide range of topics, from sales and exchanges to returns and voids. Once you’ve completed Basic Transactions, you’ll have what you need to not only handle the majority of transactions that occur on the sales floor, but also to provide exceptional customer service. Ready? Let’s get started!"

1400 Words partnered with Luminant Worldwide to create a self-paced, easy-to-use, computer-based training program to help new JCPenney sales employees master the store’s sophisticated point-of-sale terminals. The program included tutorials on using the CD, interactive lessons on more than 40 basic and advanced transactions (including scripted video dramatizations for each topic) and mastery quizzes. Reports were that it rang up system-wide rave reviews.