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Client: IBM
Project: White Papers
Category: Case Studies and White Papers
"With the expense challenges that many companies face, IT managers want to improve the return on investment of IT by reducing the total cost of ownership, improving the quality of service, and managing IT complexity. Autonomic computing helps address these issues and more by using technology to manage technology."

Tivoli Software, the systems management division of IBM, is constantly developing new technologies. And with every new release, there comes the challenge of effectively communicating the features, benefits, and business value of the product. Acting as translators, of sorts, for developers and product managers, 1400 Words took mountains of raw information and consolidated the key messages into informative white papers. In each case, the result was a compelling product overview written with enough technical detail to satisfy the IT crowd, but with enough real-world relevance to resonate with the layperson.