One of seven nominees honored during a spring awards ceremony; presented in partnership with the North Texas Ethics Association.

For a company that depends on picking the right words to generate business, that translates all the way to the top. As a result, 1400 Words Inc. founder and President Margie Bowles strives to live up to high ethical standards in her business. In tough times, Bowles says, it can be tempting to short-cut ethical principles to keep business alive and profitable. As a subcontractor to other firms, an ethical dilemma arises when end-clients reach out directly to 1400 Words, hoping to save money. “This is probably the biggest ethical challenge we face on an ongoing basis,” Bowles says. Taking the higher road, 1400 Words notifies the end-client that its relationship hinges on its partnership with the colleague or firm that brought it the business and prefers to bill through them. The reward: loyal client partnerships.

Graphic Design USA Magazine
Creative Partner: Eisenberg And Associates, Dallas, TX