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Inspired Adaptation 2013

 

At 1400 Words, all we do is write — brochures, websites, annual reports, video scripts, and more — all of the many communications that design firms and corporate clients rely on to fuel momentum in the marketplace. From big-picture marketing concepts to in-depth business communications, our award-winning copywriters bring a love of language and a passion for precision to every job.


Building Excitement

Our lead article for "Explore" helped the Perot Museum build excitement for its grand opening — and beyond.

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Tuesday, January 23, 2018
bangtail
noun | BANG-teyl
Definition/Example
Slang for "racehorse." Or, in marketing parlance, a type of return envelope in which an order form or marketing message is attached between the back of the envelope and the adhesive closure. Since the bangtail must be removed prior to sealing the envelope, it's sure to be seen and likely to be read by the recipient. As a result, the bangtail is considered prime real estate for many direct marketers.