At 1400 Words, all we do is write — brochures, websites, annual reports, video scripts, and more — all of the many communications that design firms and corporate clients rely on to fuel momentum in the marketplace. From big-picture marketing concepts to in-depth business communications, our award-winning copywriters bring a love of language and a passion for precision to every job.
Building Excitement
Our lead article for "Explore" helped the Perot Museum build excitement for its grand opening — and beyond.
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Wednesday, January 28, 2015
nadir
noun | NEY-der
An astronomy term referring to the point on the celestial sphere directly beneath a given position or observer and diametrically opposite the zenith; also, the lowest point or point of greatest adversity or despair. From the Arabic "nazir as-samt," meaning opposite the zenith.